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Is SEO Investment Worth It ?
4 Questions to Ask Yourself
EO is still a marketing buzzword in 2021 , and it ’ s not going anywhere as a practice . However , that does not mean your business needs to invest in it heavily . Whether you want to consider an SEO investment depends on numerous factors , from your budget to your business model .
Why are You Considering an Investment in SEO ? Before you launch an SEO strategy , it ’ s crucial to figure out why you want to spend the money . Ranking # 1 on the search engine results pages ( SERPs ) may sound like a good idea . However , being # 1 does not help your business unless you have a larger strategy . For example , you may want to rank # 1 ahead of a new product launch . This change will help people find your new product , order it , and refer their friends without you needing to create as many pay-per-click ( PPC ) campaigns . Other common reasons include reputation management , organic lead generation , branding , and raw traffic goals . Understanding why you want to make the SEO investment also informs your company ’ s strategy to achieve the desired results .
How Will You Know If the Strategy Works ? These days , you also need to decide how you will measure success . SEO takes months to see results , not years , if it is done correctly . You can even set a SMART goal on the results you want . For example , it could be that you want to reach 40,000 organic visitors by your fourth month of SEO investment .
Can Your Business Support Extra Orders ? SEO investment can yield sudden results , and your company must be able to handle the extra order or lead volume that may appear overnight . Having the infrastructure in place to grow before a rush starts ensures that your company ’ s reputation for stellar service remains intact . This longer-term thinking requires many moving pieces in your business strategy . For example , if your website produced a piece of viral content as part of the SEO strategy , could your staff support a 10- 30 % increase in orders for a month without problems ?
MARCY MATTHEWS • LAWTON CONNECT
marcy @ lawtonconnect . com
How Much of an SEO Investment Do You Want to Make ? SEO is different for each company and niche , and what it takes to reach the first page of SERPs varies as well . Therefore , it ’ s essential to consider the amount for an SEO investment plan as much as it is to consider how to implement it . For example , large-scale corporations spend millions on their SEO each year to ensure they dominate their fields . That ’ s not workable for a small business . Meanwhile , one thousand dollars a month can dramatically change a small or even medium business ’ s rankings . There are also various strategies to pick from regarding SEO and an equal number of specialized firms you may choose to do the work . Some options will require more of an investment in time as well as money than others do . n
Nasser Weaver Homespun Digital Web Design and Technology Consultant 407-619-6381 nasser @ homespundigital . com