EXPERTS LANE n BRANDING
BRANDING
PHOTOGRAPHY =
BUSINESS
GROWTH
By Kalysa Wilson
Branding Coach & Branding Photographer
ering your brand's personality, the same
way logos, color, and typography aids
in conveying a strong personal brand. It
helps if you strived to use the same pho-
to across all online media platforms and
social channels. The style of your photos,
what you are wearing, your smile, and
facial expressions all will influence ones’
perceptions of your brand.
To form an effective personal brand, ele-
ments to rely on and make use of are com-
pelling visuals, capturing genuine quali-
ties of character, which reflect your values
and passion. A clear crisp image project-
ing to your audience and world is done by
taking advantage of the artillery of tools
available via branding photography. Great Branding Photography will take
your personal and business brand to the
next level of appeal by providing a layer
of trust, knowledge, and skill. Remember
it only takes our brains 30 seconds to pro-
cess visual cues to capture and establish
an enduring visual impression.
The many elements used in personal
branding encompass creativity, credibility,
and professional visuals via colors, design,
photos, and etcetera by having a consistent
visual online presence that is memorable.
In creating an authentic personal brand,
it’s reinforced by taking advantage of the
human brain's visual nature. Authentic
photography has a crucial role in deliv-
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IBA Success Magazine
n
VOL 5, Issue 5
Branding Photography (visual branding)
allows you to communicate with your au-
dience your story or message, assisting
your audience in getting to know your
brand, connecting in a personal way that
you can be trusted, that you understand
what they need or are seeking.
Personal Branding helps to sell what you
may not want to try to sell in person. It also
helps reinforce your brand everywhere
applied, online and paper marketing ma-
terials.
Branding Photography is an investment
in the future of your personal or business
brand. It is so important when investing in
the process, the first thing one must do is
decide how you want others to associate
your brand and its name. A professional
branding photography shoot helps make
the communication of this process en-
gaging and adds the authenticity of your
brand, ensuring the connection you de-
sire to reflect when it comes to mind with
your audience, thus ensuring the growth
of your business.
Kalysa Wilson
Personal & Business Branding Coach
and Branding Photographer
www.kalysawilson.com
A
brand reflects skills, talents, and
character, providing the percep-
tion to those around us what we
want to reveal to them. To de-
velop a strong brand requires building
concepts of authenticity, uniqueness, pas-
sion, and excellence. A personal brand is
something one can shape but not com-
pletely control.