EXPERTS LANE n BRANDING
requires digital branding as an addition-
al need for the keys to success. Several
years ago, social media became a haven
for marketing, sales, and networking with
like-minded people. When starting a new
business, consider branding either per-
sonally or for a company, it is essential
to enhance that brand visually through
digital photography and or a median on
social media, content marketing, and net-
working.
Branding
Photography,
And Why Is It Critical for Your
Online Presence?
Do You Really Need It? This Will Help You Decide!
By Kalysa Wilson
Branding Coach & Branding Photographer
L
et’s first define Branding: it is the mar-
keting practice in which one creates a
company name in the industry of its
audience, the design style, and
symbol that is easily recognizable as be-
longing to a particular business or person.
The importance of branding for a compa-
ny or person is that it makes a memora-
ble impression in their industry for their
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IBA Success Magazine
n
VOL 5, Issue 4
audience to know what to expect from
them. Branding distinguishes the person
or company from their competitors, clari-
fying for their audience what makes them
the better choice.
Branding is critical and has an overall im-
pact on the success of the person or com-
pany to stand out in its industry. Today
we live and work in a digital world which,
Kalysa Wilson
Personal & Business Branding Coach
and Branding Photographer
www.kalysawilson.com
Why Is There a Need for
Your brand photographer should focus
on telling the story through photographic
images that represent the brand's values
and style. Stop using stock images! Ex-
press to your audience what you're brand
represents. Audiences love to visually see
who, what, and where the brand values
and style are.
Epic content telling by entrepreneurs,
corporations, small businesses, and on-
line influencers has an incredible impact
on your audience. Continuous content is
vital in keeping the brands’ social media
feed and websites up to date to engage
your audience. Creating advertisements,
blog post, visual images, and more builds
the brands’ presence in its industry’s mar-
ket. Branding photography sessions will
provide you with pictures for your online
presence. Invest in Branding Photography
to visually showcase your brand dramati-
cally and positively.
Products, services, lifestyles, headshots,
and more showcasing your brand visually,
telling the story simply and effectively. A
Branding Photographer should plan your
brand shoot, providing you with great
photographs you need to portray your
brand and tell your story.