Founder and CEO of Aurigozoom , Swathi Arulguppe Nagendra believes in the saying , " Go big or go home ." Growing up in India , Swathi was always the go-getter girl . As her mother recalls , “ She was a girl and trendsetter in the family . Her goals were clear , she always wanted to make this world a better place .” She started her selflessness movement urging women to charge ahead in their career . Swathi believes that hard work and persistency is key . She always says that the world belongs to those who are willing to get their hands dirty . Swathi is always lauded for her " superhuman " energy and her perseverance . She has also been the public face and the private force behind Aurigozoom ’ s push to maintain its position in Silicon Valley . Swathi ’ s startup AurigoZoom focuses on immersive experience for shoppers at the convenience of their home or work . She wants to provide the flexibility of shopping for people in their break time , at work ,
|
without having to drive to the store or without having to stand in lines for billing . She says that Aurigozoom aims to provide retail shopping experience from any location by using Virtual Reality . Aurigozoom provides this experience and will make a positive impact on the quality of life of people .
Virtual reality seems to be a bit slow out of the gate , but all the technologies were in that stage in the past . When smartphones came out , people were hesitant to buy because there was no historical data to prove their functionality and usage . It ’ s just over time people got used to smartphones . As soon as we knew they behaved as was advertised , however , we were very quick to surrender our chunky flip phones and hop on the touchscreen train .
Using Aurigozoom , customers get a personalized shopping experience that brings the instore experience to them no matter where they are . Items can be added to cart and customers are shown a series of
|
recommended products , creating a personal and effective shopping experience . They can also view open houses and have virtual experience of house .
The next question in everyone ’ s mind is , “ How is this any different than shopping on a mobile device or a computer ?” This a good question , the answer with one word is , discovery . With Aurigozoom , customers are given the opportunity to experience the products from every angle they can move , rotate , and zoom in on them however they choose . Aurigozoom will also make a mark with virtual house hunting ; customers can have a virtual tour of the house without the hassle of open house visits .
|
Swathi Arulguppe Nagendra swathi @ aurigozoom . com 408.981.3105 |
COURTESY OF SWATHI KUMAR |
30 IBA Success Magazine n VOL 4 , Issue 4 |