IBA SUCCESS MAGAZINE Issue 4 Vol 3 | Page 2

WELCOME I love a really good life lesson… positive or negative. And strangely enough, I place more value on the negative. Let me explain. For those of us in business, especially new businesses, every day brings a little trial and error - What works well versus what doesn’t. If at the end of each negative experience or failed investment I’ve learned what doesn’t work for me and how to build a bridge to what does, I feel complete. Life has thrown many curve balls in my direction. Each time, I realize that if I don’t prepare for the worst, I will never experience the best. So as I deliver this issue of IBA Success, I am focused on the journey ahead, knowing that there will be pitfalls along the way from which I can learn. For my readers and advertisers, I hope that this edition inspires you to place value on the journey so that your route to success is smoothly paved. So as you flip through the IBA pages, I want to share one of those negative experiences that I hope will help you. My most recent negative experience is with detractors; I’ve become more cognizant of them when I encounter others’ attempts to imitate me and my life’s mission. While I understand that people are always watching, I wonder if they are imposters or just simply inspired. Despite some criticisms, my daily goal is steadfast - to inspire people in every walk of life. But how do I deal with those who aim to steal and destroy my hard work? So far, I’ve decided to move full speed ahead with my vision and ignore the imitators. Few can match my passion and drive anyway. Through this trial, I’ve developed a bit of wisdom to leave with each of you: Don’t get distracted by what others do. Know that when one door closes, you just may have the opportunity to open three more! Better yet, build your own so that door can never be closed. I pride myself on being a perpetual student and you should, too. It makes us ready and willing to accept the next challenge. If you always see your glass as half full, you will always be ready for the next pour. So relax as I pour into you. This is what makes me happy; and when you do what you love, it shows! Welcome to Volume 3, Issue 4… The best is yet to come! Enjoy! 2 IBASuccessMagazine.com Jennifer Yon