5 Event Ideas That Attract New Clients...
Knakeesha Samuels
Marketing in its essence is about building relationships. With
a huge push towards digital and social media marketing,
companies with smart and strategic plans are pushing the
norm and getting face to face with customers. Designing an
experience people can appreciate is all about letting your
brand shine through in a subliminal and engaging way.
Stumped on How to Get Started?
Check Out These 5 Great Ideas!
1. Interactive Learning Event – The craze around the “how-
to” concept can be seen in every aspect of social media
these days. From YouTube to Pinterest, everyone wants to
DIY and you can bring your deliverable to life with a fun
interactive learning event. Your options are limitless and
could include things like a hot new bar hosting a mixology
class, to a makeup artist revealing the latest techniques in
contouring and highlighting in real time, or even a wedding
planner giving away DIY wedding craft ideas.
Putting your product or service into people’s hands –
When they see it, touch it, experience the results of using
it and how it can help them, it’s priceless. You are the Pro
in this situation so your attendees will report back to you
when they need help in this area.
2. Charitable event – Events that have a cause tied to them
are brilliant at attracting the right attention. Everyone wants
to know your business has a heartbeat and that they can
feel good about supporting you and the event. Make sure
you connect your event and its cause to something that is
relevant to your audience and their culture for giving, this
will not only help your business efforts but will be important
to the fundraising aspect. A fitness company hosting a 5k,
or boutique throwing a charity fashion show are a few
concepts that go off well with target markets.
Client Builders
Align your company with a cause people can appreciate
as a great public relations strategy. Get on a personal level
with clients and potential clients to know what they are
compassionate about on a deeper level.
3. Signature Events – Branding is the name of the game,
and creating a signature event puts you on the field with
the power players. A signature eve nt is an event that you
create to build an environment around your brand. It is a
unique experience that is recognized as belonging to a
specific organization.
Signature events should be recurring and somewhat
exclusive. Members-only events or a quarterly event for
your most loyal customers work perfectly. You can throw
in special shopping hours, a nice discount and elevated
customer service or on the flip side friends & family day
events, behind the scenes tours, private releases, live
activations, pop – up shops
etc. The key to doing
signature events well is to
keep it hyper focused on your
influencers and make sure your
brand message is synonymous
to the events.
Client Builders
Client retention through building a loyal client perk and
directly identifying your influencers and creating new
ones. Build an environment that brings your brand to life.
4. Networking Event – People love a well-connected
person, idea or concept and what better way to show off
your connections than to connect them to each other.
Hosting your own networking event is a way of developing
a leadership platform, because you are now the authority
in your community to bring it together and garner
relationships. Don’t forget to think outside of the ordinary:
business matching, fun ice breakers and target events like
woman in business mixers can shake it up and set you apart.
Client Builders
Leads Galore!
Let your social side show; be a fabulous hostess!
5. Expo or Conference - This could easily be one of the
most labor intensive of all 5 events but definitely the most
beneficial because it could easily be a combination of
them all in one. Expos and conferences give customers the
opportunity to understand your culture and community
through inclusion.
The trick in providing a valuable return to your business
is in identifying a niche and focus aligned with what your
business outcomes. It is also a great way to rub elbows
with competitors, see what they’re up to and connect with
them. Think about a wedding photographer throwing a
wedding expo, or a digital marketing company creating a
tech conference, the possibilities would be endless!
Client Builders
You decide the topic at hand and drive the education being
given. Bring together and learn about what is the latest
and greatest in your industry. Now that you have 5 great
types of event to get your brain ticking, what type of event
speaks to you the most? Remember it doesn’t have to be
huge to be memorable and marketing doesn’t have to be
digital to be effective!
Need help or ideas on hosting your own event?
hello@karismaevents.co
KarismaEvents.co
407-236-6469
We can consult you on how to use the right tactics to
build a great event!
Volume 3 • Issue 2 | 2017
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