ITOUCH ORLANDO PARTNERS
WITH TEZZ MOBILE SOLUTIONS LLC
l-r: Anjali Sivakumaran, Principal of Tezz Mobile Solutions; Linda Higgins, co-owner of FPIS Distribution & Travel
Marketing; Scott Matthews, President of TransFirst Media; Heissam "I'm in" Jebailey, President of I'm in. Events. and
Consulting.; Lauren Murphy, co-owner of FPIS Distribution & Travel Marketing; Jennifer Yon, CEO of Jennifer Yon Agency
advertisers advanced insights into the ef-
fectiveness of each campaign. In addition,
the Company has partnered with three
leaders in localized online booking and
brochure advertising and distribution—
Expedia Local Experts, Hertz and FPIS, a
national distributer of brochures in hotels
and high traffic areas—to ensure its kiosks
will be well stocked with relevant informa-
tion, promotions, and discounts from the
moment they’re installed.
Thanks to its innovative display systems,
established distribution network, and
strong partnerships with Expedia Local
Experts and Hertz and the advertising
distribution that is currently in place with
FPIS, TransFirst Media is poised to make
an immediate and significant impact in
regional and national advertising land-
scape, beginning by infiltrating hospital-
ity and convention industry hotbeds that
will maximize initial profits and brand ex-
posure. Through these tactics, TransFirst
Media will quickly capture a broad mar-
ket share in the out-of-home advertising
space, become recognized as a leader in
its field, and secure significant ongoing re-
turns for its investors.
Though useful when visiting an unfamil-
iar place, interactive digital kiosks aren’t
just for visitors. Locals can benefit from
digital kiosks as well, as both an invested
business and an end user. In addition to
showing users how to arrive at their place
of business, interactive digital kiosks also
provide local businesses a platform on
which they are able to advertise. Promot-
ing their offerings through digital kiosks
allows businesses to reach a captured and
highly engaged audience at a point where
they are often ready and willing to make a
decision. In this regard, interactive digital
kiosks are able to reach those that more
traditional methods, such as print, may
not—especially on such a large scale.
A prime example of the benefit feature is
the partnership with Tezz Mobile Solutions
LLC. Interactive digital kiosks also have
the capability to promote upcoming local
events and happenings within the com-
munity, from festivals, to school events, to
farmers markets, sports leagues, and oth-
er opportunities for involvement. Using
interactive digital kiosks as an information
source affords both visitors and locals
the ability to stay up-to-date and educate
themselves on all of the opportunities a
town has to offer. Tezz Mobile Solutions
has been in the Orlando local markets for
over a decade promoting local businesses,
events, associations. The partnership brings
our future vision of connecting Orlando
Tourist corridor and Orlando Downtown
with two centered visitor centers.
The Central Florida community works tire-
lessly to keep their economies thriving and
to attract visitors—and keep them coming
back. They’re also constantly tasked with
effectively informing and engaging the
permanent members of their commu-
nities. Interactive digital kiosks provide
the wayfinding, advertising, and infor-
mation-sharing solutions that businesses
seek, in a sleek package that is both easy
to use and able to be strategically placed
throughout the area.
I
have been at Expedia Local Expert® for more than eight years and over that time I
have seen our Orlando business flourish as we enjoy working with other members
of the hospitality community. The team at iTouchOrlando is a great example of that.
When we met a few years ago, they had the desire to grow their advertising business
and diversify in other areas. Giving them access to our Point of Sale and supply prod-
ucts it contains has helped power that growth. They now operate in nearly a dozen
locations in Orlando with plans to continue expanding.
Not only does this relationship benefit Local Expert Orlando and iTouch, it also pro-
vides additional outlets and increases distribution for our supply partners. Our goal is
for our Orlando guests to have a great vacation, so we spend a large amount of time
ensuring we have the right products to make that happen. With a single relationship,
iTouch covers all of that. We are excited for I-touch’s future and enjoy our continuous
work with them.
Jon G. Epstein
General Manager | Expedia Local Expert - Orlando
VOL 5, Issue 2
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